Sticky-Icky-Icky
If Your Product Is Truly Going to Stick, Your Thinking Can’t Be Slippery “Let’s increase stickiness in the product.” I’ve heard this statement countless times in meetings with product teams. It sounds bold, but when you dig deeper, it often crumbles under scrutiny. What does “stickiness” even mean? For whom? And why should they stick? Without clarity, you’re chasing a bar of soap in the bath—the harder you grab, the faster it slips away. ...